Those Three Words.
The "World's Highest Quality". From the beginning, we had one simple goal in mind: to make the world's highest quality hockey tape and pair it with the world's highest quality service for every single one of our customers. It was the foundation in which Howies was built on and it remains the same to this very day. Whether it's pouring in hours of research and development to release a new product or continuing to consistently produce something as timeless as our hockey tape, quality has, is, and always will remain our utmost priority. So when we use the phrase "World's Highest Quality," it's not just a slogan. It's a benchmark. Because here at Howies, we believe in setting the standard, not just meeting it.
What makes us the world's highest quality?
We focus on ensuring that our products are durable, consistent, and productive. It's incorporating only the highest quality ingredients in the adhesive of our tape, it's sourcing the most durable materials for our skate guards, it's going through rigorous testing phases for our laces - or simply making sure our stick wax smells as good as it always has. No matter what, the goal is to always have the finished product consistently perform at all levels - including the pros. There's a reason why we're in almost every single pro, semi-pro, college, and junior locker room across the world. It's because we care about the little things and stress the importance of not ever cutting a corner. It's because we strive every day to put out the highest quality hockey products for players to use on and off the ice.