The Untold Story of Howies Hockey – How The Brand Came To Be

All hockey players know that the details matter! Whether it's the way you tape your stick, the way you lace up your skates or that pre-game ritual that hasn't changed in 10 years. We like things a very certain, very specific kind of way.

Growing up, our founder, Howard Sieplinga felt the same way about hockey tape. Simply put, he just needed something better. After a long period of research, development, and several rolls of tape, Howie finally perfected the formula for the best roll of tape on the market, and thus, Howies Hockey was born.

Fast forward to today, and Howies has grown into HQ4, serving NHL, AHL, NCAA, and Major Junior teams But for us, it’s never been just about the tape—it’s about the people. From the very start, we’ve made quality products and exceptional customer service our top priorities, ensuring that every player gets the best gear to fuel their love for the game.

Want to see where it all began? Watch the video for a behind-the-scenes look at the Howies story.